CHICAGO – SAVO, the industry-defining Sales Enablement leader, announced today its best quarter and year in company history. Key metrics include over 40% bookings growth in Q4 2009 vs. Q4 2008 and over 30% growth in new subscription bookings in 2009 vs. 2008.

SAVO cited 2009 results – and a fourth quarter that served as the company’s strongest in its 10 year history – as a key indicator of the significant growth and demand for Sales Enablement.  With significant customer wins at CVS Caremark, First Data, Spherion, Verisign, Wellmark, and nearly a dozen others in Q4 alone, as well as key relationship expansion with several Fortune 1000 customers and a deepened focus on Sales Enablement by media and analysts worldwide, SAVO underscored its results as a sign of what’s to come.

“In a year challenged by a devastating economy, we are proud of the work we achieved working closely with our customers,” stated John Aiello, SAVO’s President and CEO. “These results reinforce the critical nature of the Sales Enablement challenge for organizations of all sizes and the investment that companies worldwide are poised to make in Sales Enablement in the year ahead.”

 “The new SAVO Sales Enablement software will be a critical tool for sales and marketing to achieve our goals of presenting a current, consistent, and accurate message in the marketing place,” added Gary Mitchiner, VP of Marketing for CVS Caremark. “We expect a sales productivity boost in 2010 and beyond as salespeople find it easier to access and prepare for critical selling conversations.”

 “Transferring knowledge from all sources to sales and helping a rep share that knowledge with customers and prospects is the mission of Sales Enablement,” stated Joe Galvin, VP and Research Director at SiriusDecisions. “The shift from information overload to knowledge access is a top priority for enablement teams focused on improving sales productivity. Increasingly, organizations are investing in Sales Enablement technologies to address this year’s most pivotal challenge. SAVO continues to lead some of the largest sales organizations in solving these critical objectives.”

With continued energy in the marketplace, SAVO is focused on delivering unparalleled growth again in 2010.  Jeff Summers, SAVO’s Chief Operating Officer, stated: “In keeping with our 10-year history of pioneering in the Sales Enablement space, SAVO will announce key innovations in the coming weeks that again will change the way companies drive sales effectiveness.  We look forward to continuing the pace of innovation for our customers around the globe.”

About SAVO
www.savogroup.com

SAVO is the industry's leading provider of Sales Enablement solutions, which maximize a sales organization's ability to communicate value and differentiation in clear, consistent, and compelling ways. SAVO's award-winning, on demand application combines proven sales and marketing best practices to address all aspects of the sales enablement challenge – spanning people, process, content, and technology. SAVO's on-demand application and services have been developed and refined through long-standing relationships with companies such as Morgan Stanley, VMware, Walt Disney, Visa, ADP, Staples, Unum and GE Healthcare. The combination of real-world client experience, an innovative consulting approach and award-winning technology uniquely positions SAVO to deliver practical solutions to enable the entire sales organization.